前段时间,粉色好利来店铺强势登场;昨天,武汉茶颜悦色开业大排长龙。这年头,要么你是大品牌的“亲儿子”,要么自身财力强劲,做出口碑。不然大多数人的选择,应该都是先来家“小而美”的店铺试试水。日本就有家占地面积仅11.5坪的甜点店,在历经1年多的经营后,成功打响了自己的知名度。1关于cake sky walker沿着地铁县厅前站东口出步行约5分钟,你就可以看到一家清新简约、满满日系格调的甜品店。
那就是由在法式蛋糕店与餐厅积累着20多年经验的田中孝明,于2019年3月在家乡神户开业的小巧温馨的法式人气西点店。
▲田中孝明由于喜欢《星球大战》这部电影,店名也融入了专属于粉丝的那份小心思。cake sky walker,你还别说,慕“名”而来的人也不是没有。这可能就是粉丝与粉丝之间产生的奇特共鸣吧。
白色的墙壁与干花装饰的清香宁静的空间内,利用木质的门框、桌椅、托盘等打造极显温柔的色调,并以此衬托得甜点愈加可爱精致。大大的窗户让阳光洒进来,照亮了店铺内明媚的气息。
别看空间不大,店主也是极尽所能摆上了一套桌椅,以供走累的顾客片刻的休息。阳光、花朵、甜点、香气,我感觉,再没有什么能比这份愉悦舒适的景象,更让人心向往之了。
就在这轻松舒适的空间里,成功以华丽却简单,品质又美味的甜点占据了顾客的心。具体怎么表现呢?排队等候、销售一空都是常态,所以想吃的时候千万不要等。2人气产品,吃一口就着迷店内的陈列柜中摆放着10-12种蛋糕,包括时令水果蛋糕、芝士蛋糕、蛋糕卷等。每款蛋糕都具备着一个醒目、独特而美丽的设计,真真叫“让眼睛先吃美食”。01水果蛋糕收获人气最高的当属这些切块时令水果蛋糕。
光看着,就想以优雅二字来形容,表面点缀着大颗新鲜应季的水果,在柔软透气的海绵蛋糕中间夹裹着清淡不腻的奶油与水果,看似简单,却又十分令人着迷。值得一提的是,每天的水果都会有惊喜!
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即便你选择的是相同名字的蛋糕,但收获在手里的可能今天是脆皮新鲜的日本梨搭配无花果和甜瓜,明天或许就是麝香葡萄,后天又变成了草莓。如同开盲盒一般,你永远不知道今天迎接你的到底是什么风味。满满的未知期待感,也不禁让人上瘾。02圆形挞类蛋糕同样以水果为亮点的挞类产品也是一直制造着惊喜的感觉。
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选用应季新鲜的水果置于甜品上,上演着四季果实的轮回尝鲜。饱满诱人、多汁清爽,轻而易举就能提升产品的颜值和价值感。
当然,与水果搭配的奶油也别具特色,比如与草莓在一起的开心果奶油,二者滋味交融,不论从颜色和谐度还是口味清新感,都是一顶一的。
其次,开业之初便上架的牛奶巧克力搭配百香果风味,一直以来也深受大众的欢迎。浓郁醇厚的巧克力中带着些微的酸度,非常特别。
另外勃朗峰也有着特别的设计,用年糕平衡口感,降低了甜度,在浓浓的栗香之中感觉软糯的滋味。造型上也十分可爱。03蛋糕卷甜点店中绝对问鼎可爱排行榜单中的人气选手。
顶着风味清新的奶油,撒上切碎的榛子,经典的风味叫人只想好好享受。
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田中先生说:“我们一直在制作简单易懂的产品,同时汲取迄今为止积累的经验和食谱。从现在开始,我们将以自由创意制作新蛋糕,同时保留客户支持的口味。”3其他丰富的产品线除了漂亮诱人的蛋糕之外,泡芙、布丁等妥妥的以令人愉悦的口味让人难忘。
丝滑的奶油配以浓郁的咖啡香气,在芒果的叠加下,滋味令人赞叹。
融化在口中的柔滑甜美的布丁,散发着香草的余味。
另外,适合方便携带的玛德莲、费南雪、曲奇饼干等也是店里不容错过的选择。
将开心果的香味绽放到极致的费南雪,在香醇的黄油中提升了层次。
柔软蓬松,带着迷人的柠檬香气玛德莲,微微的酸度很适合陪着茶一起享用。
湿润柔软的曲奇,简简单单地散发着香草的芬芳,柔和的甜味化于口中,不会感到腻味。还有更多兼具着细腻口味与优雅香气的产品,让我们一起来看看吧~
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4用极致坪效,反馈超高性价比前面我们有提到,这家店总共才11.5坪。所以走精品路线是这家店的主攻方向。出货种类相对较少,那对于店面不大的甜点店来说压力自然会减少,人工、物料方面成本也相对可控。01那如何挑选主打甜品呢?很显然是要找准关键用户。亮眼精致的食物对于女性用户有着天然的吸引力,所以在甜点上增加多彩华丽的设计,是件自然而然的事情。毕竟视觉总是能比味道先一步俘获人心。
事实也证明,cake sky walker销量一半以上是来自本地客,另一半都是看到漂亮的蛋糕前来打卡的。02好吃是一切的基础。不仅仅是外观要有巧思,食材也很讲究,挑选日本应季的蔬果,进口的巧克力品牌,优质的奶油等,在复杂多样的味道中达到和谐统一。
透过明亮的色彩、均衡的味道、可爱的外观,才能一步一步将消费者巩固成忠实的粉丝。03打造不断刺激消费的理由。换句话说,给消费者超预期的感受,比如我前面提到的惊喜感。每月更新产品,每天更换水果,日日塑造不一样的风味,令人不自觉想要期待,就是一种非常好的策略。
如此说来,食材简单、颜值又高、风味独特且创意十足的小店,真是想不火都难。想要去打卡的,地址就在这儿:cake sky walker
地址:兵库县神户市中央区中山手通4-11-7 1F营业时间:10:00-19:00,周一公休(图片来源ins)
- 月度好文 -萌萌的猫咪、兔子吐司来啦|维益与时空龙在一起做了啥软欧包、欧包、软面包的区别|京都限定抹茶巧克力饼干原料商与甜品店强强联手|日本札幌2家小而美cafe招牌
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进入甘那许烘焙坊的好物间↓↓↓ 预览时标签不可点
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