对于一个想开店的烘焙人来说,从0家店到100家店究竟有多难?……如果我不说,你可能以为这只是一个传说而已,并且只有少说人才能知晓真相的那种。所以这次以真实的面包店为例,看一看别人都是如何崛起的!面包的市场现在究竟有多火,不用我说,大家看看一场接一场的比赛,我相信也能猜出个一二来,但是你知道,在“黎明之前”的烘焙人们都是如何玩转烘焙的吗?称之为“杠精”,一点儿都不为过!!Eric Kayser一位敢跟一个时代“抬杠”的烘焙人▼
看到这个名字很多人应该都会非常熟悉毕竟Eric Kayser的名头可不是一天两天了但是,你了解真正的他吗?他的成功轨迹和“执着”在我看来简直就是一本教科书
他,出身于法国传统的烘焙家庭往上3代虽然都是烘焙师但是却并没有给他留下什么可以继承的“庞大家产”甚至一间店都没有唯一传承下来的可能就是那份传统的技术以及对烘焙的喜爱吧!
所以Eric Kayser从来都是一个靠自己的人∨1975年11岁的他开始拜师学艺∨1983年加入法国烘焙工艺组织Compagnon of the Tour de France这里不断交流的技术也让他看到了不一样的烘焙
但是,在他眼里这个时代的烘焙是“不健康”的他说:“在20世纪90年代初很少会有人相信自己能买到一款高品质的面包就连我自己也是其中之一”???我相信很多人一定跟我一样也是满脸问号在法国、在面包之乡在一位专业面包师傅的眼里竟然没有高品质的面包还有比这更可怕的吗?
所以,Eric Kayser发誓一定要改变现在的情况要开发出一款真正“传统”的面包“精选小麦、精制法国面粉、不含添加剂、使用天然酵母”这些现在看来面包必备的元素其实在当时做的人并不多
后来,为了让自己的面包更有品质感Eric Kayser竟然还干了一件大事发明——发酵机一款始终恒温可以连续对天然酵母发酵的神器
这……真的只是一名面包师吗?据说在当时的行业内这绝对是一款颠覆性的发明1996年9月13日,星期五这个跟所有烘焙人一样梦想开店的“杠精”终于踏出了他的第一步在巴黎开了一件用自己名字命名的店
健康的改变,先进的技术Eric Kayser始一开设就轰动了巴黎或许说,改变了巴黎在趁热打铁之下Eric Kayser竟然火速扩张遍布全球,登陆各大城市中国、日本、韩国、乌克兰、葡萄牙……店铺规模达到了恐怖的100+之多
但是规模虽大Eric Kayser却并没有走进连锁店都是套路,没有特色的循环里风格可以像家一样温馨淡雅▼


也可以找回法式最古老的风情▼
当然更可以在法国的街头享受这样现代化的精致风格▼

甚至作为老板本人Eric Kayser还经常会去不同的店里分享自己的制作经验为员工培训▼
Eric Kayser在泰国的店里并且在相同的面包概念之下Eric Kayser最聪明的地方就是因地制宜尊重当地的风俗、迎合当地的口味什么“法国原装”“法国风情”在他看来吃到嘴里的感觉才会最重要的
当然,并不是说他的店里就会因此变得没有重点如果你有机会去到他的任何一间店那么,法棍你一定要点一根据说这是被无数吃货鉴定过的绝对招牌
开店竟然很容易?不不不要说Eric Kayser的成功一定来自他本人的努力在不一样的时间提出了领先时代的创作理念以及,在这个追求高颜值的时代下打造了这么多的精品面包类
集颜值与健康与一身


























法式西点类
为顾客们打造一个完美的法式风情下午茶













所以看似平素的面包有别于一个时代的烘焙理念敢于对现状说不的“杠精”精神为他打下了一个遍布全球的“烘焙江山”那么对于这位大咖你有什么想说的吗?
- 月度好文 -打造颜值&口味双爆款丨做出绝美奶油蛋糕

































































