因为……为悦已者容。凭借着“夹馅变厚&颜值拉风”的设计,来自韩国的胖马卡龙不断刷新着咖啡甜点行业的热度。不仅流行于中国,日本也在弥漫着这股风潮。1可爱是唯一的代名词胖马卡龙,顾名思义变胖了!除了继续延续着原有马卡龙的高颜值之外,塞满厚厚馅料的大肚子以及低甜度的口味设计,是重新吸引消费者目光驻足的关键。
将不同口味、不同造型、不同色彩的胖马放在一盒里,放大整体视觉效果,很难不令人耳目一新。更适合拍照打卡,体现小资情调;也更加适合食用,赚足回头客。
日本东京著名的“韩国街”新大久保怎么能不仅跟上这股潮流?这不,MACAPRESSO就来了。2关于MACAPRESSO从新大久保站下来徒步走个2分钟,远远便能看到一栋时尚感爆棚满,布满大片玻璃的建筑,这是MACAPRESSO的总店。
走进门内,即刻被治愈系的绿色收入眼中,从门店logo、店铺装修、椅子以及礼盒包装,对于逛街疲惫后有极大的缓解感。
大面积的白色以及细致的金色勾边,显得整体精致优雅。大理石风格的圆桌,光润通透,提升了档次。对于马卡龙专卖店来说,吃得就是一种高级感的情调。
位于大阪的分店,也基本运用了相同的元素。
透明质感的展示柜内每天摆放着缤纷色彩的马卡龙,看着就叫人心生欢喜。周末的时候顾客会有很多,所以可以从门口摆放的菜单预先定好目标。3广受好评的胖马开业至今,MACAPRESSO收获了极大的人气。Youtube上的高人气大胃王木下佑香曾在《超大份美食猎人》节目中去特别享用超大SIZE的定制马卡龙。
电视中也播放着MACAPRESSO获得新大久保地区人气店铺第二名。
让我们看看消费者的评价▼
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(截图来自美食点评软件)他们家的每一个胖马都会保持在宽约5cm,厚约4cm的尺寸,比起普通马卡龙大2-3倍。这胖嘟嘟的身板,可以容纳更多的馅料。
不过不用怕腻!选用北海道的黄油和新鲜的奶油芝士,浓郁香醇的味道却不会很甜,更加清爽能一次品尝多款。买回家后,冷藏10-20分钟,食用效果更好。4人气胖马口味TOP301奥利奥马卡龙
清新的蓝色配以顶部装饰的奥利奥饼干,非常吸睛。入口能感受香甜又酥脆的奥利奥风味。02牛奶马卡龙
经典的牛奶风味不会令人失望,自制的牛奶果酱夹在中间,配上少女心的粉色外衣,可爱又迷人!03咸焦糖马卡龙
表面是烤制的椒盐味的脆饼,丰富了马卡龙的层次,堪称完美搭配。5丰富的胖马风味除了上述3款经典款,其他很多款式也非常出彩:
梦幻的紫色马卡龙,咔滋咔嚓。
抹茶马卡龙,甜度适中,以及抹茶与巧克力的和谐搭配。
混色的浆果马卡龙,草莓、覆盆子与奶油芝士完美协调。
奶油芝士葡萄马卡龙
切达芝士马卡龙,两种造型,甜咸够味。
巧克力马卡龙然后比较特别的口味:
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肉桂、地瓜、玉米以及最新推出的橙子马卡龙,从口味到配色都更加清新。
圆形的马卡龙之外,还有贝壳形的大容量。
巧克力香蕉与草莓芝士配合节日气氛的马卡龙:
……6简洁有力的宣传海报每一款马卡龙在推出时,都会搭配着风格清新,主体明确的海报一同亮相。配色、装饰物都与原料相关,再配上简单的文字介绍,可以说相当简洁直白。我们在上新产品时,也可以参考类似的风格来制作。
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7独特的马卡龙咖啡在不断升级马卡龙的口味造型之外,MACAPRESSO中另一大亮眼的品类就是饮料了。都说咖啡与马卡龙最配,店家还巧妙地将马卡龙装点在咖啡之上,既增加了美观度,又创造出了独特的风味。是不是感觉很满足?!
当然,单点饮料也是可以的,清爽的滋味缓解甜食带来的腻味。
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8便捷的预约方式马卡龙作为高颜值的代表,自然有着独当一面适合送礼的一面,装在高级感满满的绿色包装盒中,彰显着品味。除了线下自选,还可在官网上进行预订4颗或8颗的组合方式,快捷便利。
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【地址】东京都新宿区百人町2-3-21【营业时间】9:30-23:30写在最后:胖马卡龙通过“变胖了”,便直接升级成红极一时的热门单品,就像“求偶”一般,要把自己打扮好,才能吸引别人的视线。胖马卡龙就是抓准了消费者对于可爱事物的迷恋心理同时针对性打破马卡龙甜腻的固有印象,我想,这就是真正意义上的正向升级。我相信很多经典的产品想要重新翻红,也就在一个闪念之间了。(图片来源:Ins&官网)
- 月度好文 -脆皮爆芝士的海盐芝士吐司|有料且热卖的抹茶磅蛋糕新年就要来一款福袋甜点|伴手礼必须有镂空巧克力21款新年礼盒究竟有多能打|过年要吃吉栗的可颂面包
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进入甘那许烘焙坊的好物间↓↓↓ 预览时标签不可点
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