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- 小众的“泰绿”柠檬茶,32元/杯还卖得非常火爆;牛油果也在今年翻红,有的品牌一个月卖掉3吨,多个品牌在跟进;樱花季里,奈雪、星巴克、瑞幸、CoCo都推了樱花新品,率先粉嫩了一波。
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在北方前两天的沙尘天气里,益禾堂上架了一款益杯撒哈拉;喜茶、沪上阿姨用龙眼做新品;奈雪昨天又用油柑做创意,开启了小众水果做茶饮的新思路。2021年,茶饮还会有哪些新品在夏天、秋天、冬天应景推出?
做产品,做的是创新和预判,要求从业者总能在市场大潮流中站在船头。咖门2021新饮力新茶饮大赛已经正式启动,我们将用大半年时间,从华东到华南、西南、华中,走过全国和四季,在比赛中发掘每一季的新奇特。目前新茶饮大赛第一站已经敲定,4月29日,在上海,观众报名也已经开启,可长按识别下图二维码来现场观赛!
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统筹|妮可编辑|居居 视觉|江飞文章为咖门原创,未经授权严禁转载
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