千呼万唤,今天2019FHC上海环球食品展终于精彩开幕了。虽然双11的快递还在来的路上,但是2019FHC食品展上有一个重磅大事件的看点我可是已经捋出来了。没错儿,它就是由全国工商联烘焙业公会主办的2019行业之力,这可是一场聚集了烘焙人智慧的盛宴,共有4个主题展区、1场应用论坛。
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2019行业之力的四个主题展区分别为:烘焙小镇-单品店、烘焙印象-西点区、中华制酥工场、中点复兴专区。现在,先跟随镜头一起“逛一逛”这4个主题展区都有哪些精彩看点吧。1烘焙印象▼烘焙印象现场设置了西点区、早餐场景区、单品极致区、午餐场景区、下午茶主题、后场操作区。这个区域用“5餐烘焙”的概念详细的根据不同人群、消费需求对烘焙模式进行了划分,每一处都是烘焙应用落地方案展示区。进去逛一圈,我完全没有感觉自己是在展会上,这根本是在逛各种烘焙店嘛。每一片区域从装修到服务、从产品到陈列,都在告诉参观者们烘焙的无限可能。
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另外,在烘焙印象区域内还设有周边陈列柜、IP应用区。各式品牌周边落地案例的展示吸引了很多人围观,IP应用区内则是以咖啡厅甜蜜经营手游——梦间集天鹅座为主题,打造了大IP时代如何和烘焙结合落地的案例。
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2中点复兴▼中点复兴专区围绕“创新中点·中西匠制”项目由10位中外大师联手打造了新式中点的展示和陈列。展会期间不但有大师宣讲、产品及周边展示、研发纪录片放映的环节,展示区内还以“古居民群落”的概念进行了展示,在古色古香的环境中可以现场试吃和购买自己喜欢的各式中点呦。
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3中华制酥工场▼中点板块除了中西匠制的新品发布,现场还有一座巨大的“中华制酥工场”,它是由20家行业精英企业联手发起的。展区内集原料展示、生产制作、品尝售卖、包装文创、伴手礼方案于一体,呈现了很多本土新国潮中点的解决方案。我表示要不是自己进馆比较早,早就被后来人山人海的观众淹没了,毕竟亲眼看着一块中点从生产、到出炉、从包装、到售卖的完整流水线还是很有意思的呢。
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4烘焙小镇▼我表示,作为展位占据了2019行业之力将近一半展区的烘焙小镇今年仍然是惊喜不断哇。这里有烘焙行业各类原辅料、设备、包装、应用软件…等企业展商,每一个展区都是各自品牌的“创意主题店”。在烘焙小镇展区内,你几乎可以发现,每一个展商都在用自己的优势产品呈现各种落地的单品应用;看完以后觉得,有很多单品完全自带爆款属性,绝对可以开拓产品研发思路。
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今年的“中国烘焙行业发展论坛”核心关键词是“容易学、拿得走、用得到”。从今天持续到14日,论坛分享嘉宾们将专注行业发展中的问题、市场前言话题与潮流势力,搭配烘焙印象、中点复兴现场的直观展示,从专业的角度提供打破瓶颈、推动企业发展的“发展论”。
古人说,一静不如一动,我也很赞同这个观点。今年的2019FHC上海环球食品展很有看头,今年的2019行业之力也是如此。如果有机会一定要现场去逛一逛、看一看、吃一吃,才能确切的感受到活动所传递给行业的一些领先观点和产品哦。2019行业之力展馆信息&开放时间如下:展馆:上海浦东新国际博览中心E6馆时间:11月12-13日 9:00-18:00 11月14日 9:00-16:00
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- 月度好文 -世界西点大赛冠军专访|甘那许双十一省钱攻略亚洲杯DAY1:中国PK韩国|FHC即将开展:看点揭秘面包进阶必备的十项技能|配方:榛子巧克力蛋糕
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点我,查看2020最流行!↓ ↓↓ 预览时标签不可点
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今年的“中国烘焙行业发展论坛”核心关键词是“容易学、拿得走、用得到”。从今天持续到14日,论坛分享嘉宾们将专注行业发展中的问题、市场前言话题与潮流势力,搭配烘焙印象、中点复兴现场的直观展示,从专业的角度提供打破瓶颈、推动企业发展的“发展论”。
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点我,查看2020最流行!↓ ↓↓ 预览时标签不可点