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今日,美团宣布启动七项商户帮扶措施帮助商户一起抗击疫情。
措施包括武汉地区佣金免除、免费精品课程、3.5亿专项扶持金,以及100亿优惠利率贷款等。
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持续疫情灾害以来,外卖配送、跑腿服务等成为消费者减少外出、避免与人员接触不可或缺的防范措施。
基于此心理,美团、饿了么、KFC都已开通无接触配送服务项目。将餐食放至于消费者指定地点,消费者自行取餐。
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除此外,在众多茶饮品牌营业店面或捐赠一线抗灾人员的奶茶等产品外卖中,均开始了放置制作人员体温读数的“安心卡”。
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而在此之前,喜茶也早在GO型门店中开始了茶饮取物柜的尝试。消费者通过小程序点单后,制作人员将饮品放置门店取物柜,消费者自行取用。
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这一缩减服务时间的措施,却在此次灾害中有了特殊意义。
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一个视频中显示,某奶茶店大门仅留一条缝,门上写着仅接受平台点单。对于现场点单不予接受。
美团7项措施的扶持,在消费习惯开始改变的灾后,或将帮助这个“黄衣军团”争取更大的市场与人心。
—————END—————中国饮品快报编辑|小W 版式|小N
我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
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