日前,《饮品界》整理了全国27个现调饮品品牌的市场分布图。与部分品牌负责人交流后,预估该地图数据其准确率在70%左右。如鲜果时间目前暂未开放南方市场,但此地图却在为开放区域有显示;贡茶、阿姨奶茶也有多品牌笼统显示之嫌。
虽然该数据准确率仅为70%,但也在一定程度上体现了品牌在全国的影响力。
从27个品牌的门店分布来看,西藏地区为中国现调饮品最大的空白区,仅有吾饮良品和果麦两个品牌,其次为新疆、内蒙。西北地区品牌的占有率普遍偏低。品牌最为集中的地区是华南、华东,而国内大多连锁品牌的总部也主要在这两地。
值得一提的是,目前国内大部分饮品连锁店宣传自己来自台湾,但从“搜狗”的地图搜索上显示,仅都可茶饮、快乐柠檬、贡茶、日出茶太在台湾地区有门店显示。
以下为31个品牌的门店的分布图。
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虽然该数据准确率仅为70%,但也在一定程度上体现了品牌在全国的影响力。
从27个品牌的门店分布来看,西藏地区为中国现调饮品最大的空白区,仅有吾饮良品和果麦两个品牌,其次为新疆、内蒙。西北地区品牌的占有率普遍偏低。品牌最为集中的地区是华南、华东,而国内大多连锁品牌的总部也主要在这两地。
值得一提的是,目前国内大部分饮品连锁店宣传自己来自台湾,但从“搜狗”的地图搜索上显示,仅都可茶饮、快乐柠檬、贡茶、日出茶太在台湾地区有门店显示。
以下为31个品牌的门店的分布图。
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