潮流是一种风向,会波及各种商业环境。咖啡馆及其他餐饮场所也是不可回避的,性冷淡风吹了许久,但其实仔细看看也不过是日式简约风格的新名头。一切在于简约,一切归于事物的本质。我们为什么要投入那么多资金到空间硬装上,而不是把更多的资源用于出品的品质和创新上?上周谈及性冷淡风,有朋友回复说若只有区区几十平米,肯定不会使用这样的风格,但我回复他,个人的喜好是无法影响潮流的,除非我们自己创造了潮流。再说,所谓潮流波及的不只是商家,更多的是影响消费者的消费倾向。若我们开馆子是一门生意,为什么我们要坚守自己所为的喜好而不迎合客人的需求?商业行为是理智的,但遗憾的是太多中小型馆子的老板开店是感性行为。而这种感性的基因,往往过分主观,也就从一开始便注定了结局的可悲性。再看看年头我不断说的,漫咖啡的设计风格已经走到了抛物线的顶点了,谁还跟进,那就是一根绳上的蚂蚱,现在貌似已经验证了这点。投入大,但潮流已过,回报自然也就稀薄了。
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