这个品牌的店,上年已经展示过一次,这个应该是品牌拓展店。这样的感觉我个人还是挺喜欢的。不繁复又不失细节,对于品牌店复制过程中,也很好的保留了固定的元素。有客户问我品牌店复制能否全盘复制,以提高复制的速度。我个人意见是咖啡馆或西式餐饮空间的复制,实在很难做到全盘复制。不同商圈的商铺面积和形态都是迥异的,最关键的问题是餐饮方面的视觉潮流一直在变,想以不变应万变不是不可行,那得对自家的出品有绝对的信心。所以品牌空间的复制,是一个保留固有元素,但又不断修缮的过程。套用一句老话,唯一不变的就是变化。
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