我们一直强调,开馆子必须VI现行。有了VI系统,至少有了商标,才去动手做空间的设计。空间是有所承载的,承载着策划,承载着根据策划而延伸出来的VI系统,最后把VI所定调的风格与空间象融合,而不是一种生硬的装嵌。正因为我们知道VI对空间的影响力如此之大,所以即使我们觉得VI相对空间设计并不来钱,周期太长,但我们还是尽量去承接这些任务。下面这个案例也说明了这点,商标在空间及VI应用上无处不在,但却十分的协调。
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