个人感觉,中国人渐渐丢失了自己的本位,我们在追逐潮流的同时,忘却了本位。在经济文化逐渐全球化的今天,我们又被逼放弃自己的本位。但这种本位的错失只是现象,无法用对错去衡量,他只是时间维度上一种文化的表现。我所说的本位是什么,就是我们自身的文化底蕴。从设计上看,中国风就是我们自己美学文化的一个体现,但看看今天,中国风只存在于奢华场景。也就是说中国风已经慢慢脱离中低消费的人群。我们只看到了简欧、韩风、性冷淡这类与我们“血缘”无关的美学体现。当然,我说的话,好像是我们丢失了什么,不是什么好事。但我表达的不是这个意思。这个真的没有好坏之分,正如功夫熊猫里面师傅说的“消息只是消息,没有好坏之分”。我只能说,当舶来的视觉美学充斥每个角落的时候,我们是否为了品牌识别度的差异化,回归到我们自己的文化本位。有人会说,我们的出品就是舶来的餐饮文化,用中国风去承托这个不会很怪异吗?我觉得任何东西需要破局,就必须用极端的手段,用凡人普遍觉得不靠谱的方法。我们看看英国伦敦的这家店,你就明白,任何文化都是可以叠加,可以糅合的。
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