据说在烘焙行业里的甜点师们每个人都有一个开店的梦想或处闹市或安于一隅午后清风阳光配甜食再配一本书养一只喵星人…如果是我的话做梦都要笑醒了
但往往梦想总是完美又理想化的实际上等真正开店后或许才会发现会有一地的鸡毛蒜皮和很多不可控的力量会让店铺的走向离初心越来越远比如纽约这家店就是最好的“反面教材”Cupcake Market▼
光看店铺门头和门面是不是觉得除了喷绘有点儿意思外这就是一个老旧的小店面而已简直图样图森破好吗它在纽约必吃cupcake网红店可是榜上有名哦/ cupcake market的logo /
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/ cupcake market被当地节目报道 /
作为一家名为“杯子蛋糕超市”定位主营杯子蛋糕和奶油蛋糕的店铺虽然cupcake market名为纽约必吃的cupcake网红店铺但真正让它火起来的却是另一个系列产品肖像定制饼干/ 店内货架醒目的在售肖像饼干 /
世界各地做糖霜饼干的店铺不计其数cupcake market绝对是最会营销的那一家店内定制肖像饼干有两大系列名人肖像动漫系列私人专属定制肖像系列名人肖像动漫系列很多现实或者影视剧里的名人都被动漫化做成肖像饼干为cupcake market吸引了大量粉丝/ 美国总统川普 /
/ 希拉里·克林顿夫人 /
/ 美国前总统奥巴马 /
/ “时尚女魔头”Anna Wintour /
/ 卡戴珊家族大家长Kris Jenner /
/ 爱因斯坦 /
/ 美剧《office》人物Dwight /
川普肖像是店里最受欢迎的一款饼干很多年轻人都爱拍照恶搞它▼
甚至巴黎那个有800+双鞋子小哥哥都是cupcake market的迷弟▼/ 标志拍照姿势:鞋子和甜点必须同色 /
/ 巴黎小哥哥“吃掉了”自己 /
私人专属定制肖像系列如果用一个字来形容cupcake market里的私人专属定制饼干我只能想到一个字:贵!5块糖霜饼干能卖到100美元的别说美国就算是全世界估计独此一家、别无二份
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想要到cupcake market定制饼干只需要三步就能轻松搞定▼Step1:写邮件告知定制要求· 3张被定制的人脸部照片· 发色/眼睛颜色的详细描述· 每张脸定制多少块饼干【5张起订】· 什么时候提货· 订货人姓名&联系方式Step2:确认订单&付款· 1-2天回复设计样稿给客户确认· 设计满意的话付款下单Step3:享用定制饼干吧外地客户可以支付邮费快递饼干,订单需额外预留10天货期
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这些形象逼真惟妙惟肖的饼干每一块都价值不菲尤其在看完定制价格后▼私人订制个性化肖像饼干价格:5块饼干/(1张脸) 100美元【1张脸5块起订】10块饼干/(1-2张脸) 180美元* 需提前7天下订单ps:以此时撰稿时汇率计算5块饼干:100美元=677.3人民币10块饼干:180美元=1219.14人民币我只想感慨:这每一口吃的都是money啊
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随着cupcake market的爆红专属定制从最初只接受人物肖像发展到后来也开始接一些动物形象定制其中尤以汪星人居多
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其实cupcake market的产品线非常丰富其中的杯子蛋糕也独具特色它们的底托颠覆了传统纸杯的造型在口味搭配上也十分丰富蛋糕胚冰淇淋或者是裱花怎么好看粉嫩少女心就怎么来不然凭啥位列纽约必吃的杯子蛋糕店呢
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更夸张的是甚至还有土豪打飞的去纽约只为到店里买一个cupcake
除了cupcake是主打之一cupcake market店内的奶油蛋糕也是很受拥趸的一个系列单品很多人甚至把在店铺玻璃或门外拍奶油蛋糕照片当做一种打卡网红店的标识
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其实在看多了各种精致奶油蛋糕的我眼里cupcake market的蛋糕并不算精致甚至有些还很粗糙但是没办法它的火爆就是这么没有理由
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明明cupcake market的老板最初开店只是想要另辟蹊径做出不同的杯子蛋糕结果在越走越偏的道路上竟然凭借肖像饼干爆红纽约扬名世界这肯定是他也没有想到的局面吧
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这些肖像饼干或搞怪或者写实很多一Po在网络上立刻成了网红看似复古的cupcake market做出来的产品却都是以高颜值俘虏了一波波的吃货们前去拔草打卡
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所以说cupcake market这种走歪了道却能红的不要不要的店铺肯定好多人羡慕咯你有知道类似的店铺歪打正着却很火的chef或者看完这家店有啥感想吗来下方评论区一起聊聊啊~
- 月度好文 -实用烘焙原料干货丨基辅国际创意作品甜点创造吉尼斯纪录丨盘式甜点的真相2019必看甜点创意丨情人节的巧克力/ 害怕茫茫人海里找不到我?记得加星标 /☟
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