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近日,天眼查显示,书亦烧仙草所属的四川书亦餐饮管理有限公司正在申请注册“书亦仙草铺”商标,国际分类涉及方便食品、啤酒饮料、广告销售等,当前商标状态为申请中。
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据了解,四川书亦餐饮管理有限公司成立于2013年8月,法定代表人为王斌,经营范围包括餐饮管理、酒店管理、企业管理咨询、市场营销策划等。
就在上个月,书亦烧仙草获得6亿元的融资。融资是由三支基金共同发起,而这些基金的背后站着绝味食品、洽洽食品、克明食品、腾讯投资、特劳特、劲霸男装等身影,除了知名品牌,还有风险投资以及战略定位公司,也就意味着书亦烧仙草在资本方面有着更深层次的布局。
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此外,这次融资书亦烧仙草共让出了6.19%的股份,其中湖南书带草出资2亿元拥有2%的持股比例,据此估算,融资完成后书亦烧仙草的估值达到百亿元,成为新茶饮赛道的独角兽。
仅2020年一年,书亦烧仙草的开店数量就超过了3000家。要知道,书亦烧仙草在2017年的门店数量仅有500多家,短短几年内门店数翻了几番。目前,书亦烧仙草的门店数量已经扩张到7000多家,仅次于万店的蜜雪冰城。
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