每日精品咖啡文化杂志咖啡行业交流请加饮品界前街精品咖啡,微信号:(长按复制)qianjiecoffee这个广告也不是很搞笑啊我也就看了10遍!
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(建议WiFi下观看)哈哈,原来这是贝纳颂的广告 贝纳颂的文案,确实有很多惊喜 贝纳颂Coffee Lab是味全企业旗下的饮料品牌,主营贝纳颂咖啡,旗下拥有摩卡、拿铁等多款产品和多元口味。 近些年来,更是通过新瓶型、新包装创造了即饮咖啡的新风潮。
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在香港和台湾的7-11中,还有一款蒂凡尼蓝的贝纳颂圆柱瓶
著名的营销大师乔吉布拉德曾经说过:“我从来不会去推销一款产品,我推销的是一种感觉”。大师在这里所说的感觉,可以理解为产品的调性,就好比最顶级的皮具品牌从来不会去夸耀自己的产品是多么的经用耐磨,他只需要在广告时间插播几个工匠细心工作的镜头即可。 贝纳颂咖啡广告,不同于其他从情感层面出发的咖啡广告,这支广告通过快速剪辑的方式,通过画面的不断变化和咖啡师不时穿插的对话,着重探讨了咖啡本身和专业的内容,确实让人眼前一亮。
为什么贝纳颂的样子要设计成这样的阿像洗发水
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