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此案例应为一个咖啡烘焙的展示体验店这样的形式在国内鲜见是因为大烘焙厂走量,觉得弄个这么精致的展示店多余找个大展示厅,把所有东西陈列出来就行,糙。小的烘焙作坊,经营成本高,更不会走这步这种事有点我们说的越穷越倒霉的味道低成本运作,在我国食品监管的体制下,有点地下工厂的味道加上小烘焙作坊坚持低成本运作,淘宝贩卖的理念其结果自然是与众多竞争者恶性竞争了大家拼的是网络销售的技巧而已更直白的销售技巧当然是拼价格然后,往往是没有然后了……或许中国人就是这么做生意的中国人很难理解一些奢侈品牌香水的瓶子价值比香水高大家都知道包装好看重要但重要到成什么程度如何利用包装提升自己的逼格,然后产生同行所不具备的竞争优势。大家都没有更深的考量,一切都是眼前的利益而已。
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