这两年,咖啡馆的面积越开越大,这是不争的事实,但这些大体量的店只有少数能活下来,也是不争的事实。活不好,因素太多,但最直观的因素就是面积与出品未能对等。太多人以为面积大,装修精就客似云来。但往往忘记餐饮行业的本质是什么。小面积的店,往往对于出品会有更精准的规划,一是无法靠面积的空间感赢取客户,二是面积实在有限,对于出品会力求极致。所以活下来并不难。从我们设计的角度说,我们帮客户美化环境,很大程度也会去关心客户的出品与空间设计的联系,因为我们希望客户能活下来,也因为,我们自己也经营着咖啡馆。
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