文章经餐饮视觉研究室(ID:cysjstudio)授权转载。
菜单,既是一个餐厅的消费指南也是餐厅最重要的名片之一有创意花心思的菜单能给人留下深刻的印象
今天餐视君要跟大家分享一些有创意好看又实用的菜单设计
复古风
烧烤师via 方里设计研究所
这家烧烤店主打回味复古风菜单的设计也是统一的怀旧风格复古的蓝色调
复古的框线设计简单对称的排版菜品一目了然,实用性强
中国风尚膳御汤via 黄景风
这款菜单采用中国水墨的风格黑白的配色肃静高雅
cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpRfJ3XhvS2Nasraq8ke3c3icnXicBBB7EmHtzibd64icMsNYRH31b5k2icsg/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535151.jpeg" data-cropx1="0" data-cropx2="785.7777777777777" data-cropy1="109.1899641577061" data-cropy2="573.247311827957" data-ratio="0.5910828025477707" data-type="jpeg" data-w="785" src="http://www.yinpinjie.com/file/upload/202208/11/102535651.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPp3hY8kZiaghj3zlyxWwb7yZmfK2prmYeIbibGKW51GJnhmzcU4pfUEclw/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535981.jpeg" data-cropx1="115.0394265232975" data-cropx2="972.9605734767025" data-cropy1="288.57347670250897" data-cropy2="479.65591397849465" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPp3GHKqtghWXbiar6Hku5lcMBFkE0GBn2wW3bpEnaRhuOC7whNkn0b8yw/0?wx_fmt.jpeg" data-ratio="0.22403733955659277" data-type="jpeg" data-w="857" src="http://www.yinpinjie.com/file/upload/202208/11/102535781.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
菜单的特别之处在于采用木质板作为封面即可打开成扇形也可舒展成平面cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpE4uqF29iaIxJbibLUyMaKtsGvBIkSVjWXInsF3ndm87arv4hNicbsChBw/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535431.jpeg" data-cropx1="81.89247311827957" data-cropx2="984.6594982078852" data-cropy1="83.84229390681004" data-cropy2="635.6415770609319" data-ratio="0.6112956810631229" data-type="jpeg" data-w="903" src="http://www.yinpinjie.com/file/upload/202208/11/102535791.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPph1IqPYhQynVF1yYibicRkNT5P4LvwDS2H0ESomQKf0AS9c06hONrayug/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535511.jpeg" data-cropx1="191.08243727598565" data-cropx2="910.5663082437276" data-cropy1="163.78494623655916" data-cropy2="705.8351254480287" data-ratio="0.7538247566063978" data-type="jpeg" data-w="719" src="http://www.yinpinjie.com/file/upload/202208/11/102535871.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
菜单的另一特别之处在于折页设计不同与平常的三折页等设计拉伸即可观看全页方便快捷cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpEn3gv8usMdITkecgBxHia1fkVMd3IZ9BsmoLmPJrLlcd570r60zhR6A/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535691.jpeg" data-cropx1="0" data-cropx2="926.1648745519714" data-cropy1="111.13978494623657" data-cropy2="725.3333333333334" data-ratio="0.6630669546436285" data-type="jpeg" data-w="926" src="http://www.yinpinjie.com/file/upload/202208/11/102535411.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpbPs8zBdAKYQmtk3R4PgqaAxLS5Vj7emuibR4b5Nv5GPzV6A47pkOPzA/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535421.jpeg" data-cropx1="0" data-cropx2="865.7204301075269" data-cropy1="50.69534050179212" data-cropy2="637.5913978494624" data-ratio="0.6786127167630058" data-type="jpeg" data-w="865" src="http://www.yinpinjie.com/file/upload/202208/11/102535201.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpSxGY4bdC6tBxe6L7iawT0V2XXgaBQOvMGbD6NEkAj3IEk84ds59FlGA/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535231.jpeg" data-cropx1="101.39068100358423" data-cropx2="951.5125448028674" data-cropy1="107.24014336917564" data-cropy2="666.8387096774194" data-ratio="0.6576470588235294" data-type="jpeg" data-w="850" src="http://www.yinpinjie.com/file/upload/202208/11/102535131.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpGB7LMCg1wdibDeotLhYqG2ria5GeGLX8UQYmIk0pibvORw8mnDNJcy1AQ/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535381.jpeg" data-cropx1="60.44444444444444" data-cropx2="1088" data-cropy1="79.94265232974911" data-cropy2="653.1899641577062" data-ratio="0.5573929961089494" data-type="jpeg" data-w="1028" src="http://www.yinpinjie.com/file/upload/202208/11/102535381.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpialPSm3c060trDY3qM1AzYoqYzfWzga057eDdYk7NkQFMuJae3XjNpg/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535601.jpeg" data-cropx1="136.48745519713262" data-cropx2="943.7132616487455" data-cropy1="187.18279569892474" data-cropy2="596.6451612903227" data-ratio="0.506815365551425" data-type="jpeg" data-w="807" src="http://www.yinpinjie.com/file/upload/202208/11/102535451.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
插画风海语心城via 15137143553
这家餐厅的菜单采用彩色插画手绘色彩鲜艳
写实风
酒说via 台湾班尼BENNY
这家餐厅的菜单以写实的风格展现以实物图片作为主视觉同时封面的水墨毛笔书写字体凸显大品牌的气势
川叙via Rosiky
同样采用实物拍摄的这款菜单呈现是却是截然不同的风格原木色的材质凸显自然的风味
有合页设计
也有折页设计
菜单作为品牌很重要的名片之一,然而在实际操作中却也是最容易被忽略的地方,再加上在如今智能化餐厅的影响下,不少餐厅都摒弃了纸质菜单,采用电子菜单作为点餐的工具。但还是有不少人喜欢传统的纸质菜单,毕竟图文并茂的菜单才让人有点餐的欲望。
—————END—————中国饮品快报编辑|小W 版式|小N
我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
找原料,请点击下方LOGO
菜单,既是一个餐厅的消费指南也是餐厅最重要的名片之一有创意花心思的菜单能给人留下深刻的印象
今天餐视君要跟大家分享一些有创意好看又实用的菜单设计
复古风
烧烤师via 方里设计研究所
这家烧烤店主打回味复古风菜单的设计也是统一的怀旧风格复古的蓝色调
复古的框线设计简单对称的排版菜品一目了然,实用性强
中国风尚膳御汤via 黄景风
这款菜单采用中国水墨的风格黑白的配色肃静高雅
cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpRfJ3XhvS2Nasraq8ke3c3icnXicBBB7EmHtzibd64icMsNYRH31b5k2icsg/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535151.jpeg" data-cropx1="0" data-cropx2="785.7777777777777" data-cropy1="109.1899641577061" data-cropy2="573.247311827957" data-ratio="0.5910828025477707" data-type="jpeg" data-w="785" src="http://www.yinpinjie.com/file/upload/202208/11/102535651.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPp3hY8kZiaghj3zlyxWwb7yZmfK2prmYeIbibGKW51GJnhmzcU4pfUEclw/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535981.jpeg" data-cropx1="115.0394265232975" data-cropx2="972.9605734767025" data-cropy1="288.57347670250897" data-cropy2="479.65591397849465" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPp3GHKqtghWXbiar6Hku5lcMBFkE0GBn2wW3bpEnaRhuOC7whNkn0b8yw/0?wx_fmt.jpeg" data-ratio="0.22403733955659277" data-type="jpeg" data-w="857" src="http://www.yinpinjie.com/file/upload/202208/11/102535781.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
菜单的特别之处在于采用木质板作为封面即可打开成扇形也可舒展成平面cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpE4uqF29iaIxJbibLUyMaKtsGvBIkSVjWXInsF3ndm87arv4hNicbsChBw/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535431.jpeg" data-cropx1="81.89247311827957" data-cropx2="984.6594982078852" data-cropy1="83.84229390681004" data-cropy2="635.6415770609319" data-ratio="0.6112956810631229" data-type="jpeg" data-w="903" src="http://www.yinpinjie.com/file/upload/202208/11/102535791.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPph1IqPYhQynVF1yYibicRkNT5P4LvwDS2H0ESomQKf0AS9c06hONrayug/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535511.jpeg" data-cropx1="191.08243727598565" data-cropx2="910.5663082437276" data-cropy1="163.78494623655916" data-cropy2="705.8351254480287" data-ratio="0.7538247566063978" data-type="jpeg" data-w="719" src="http://www.yinpinjie.com/file/upload/202208/11/102535871.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
菜单的另一特别之处在于折页设计不同与平常的三折页等设计拉伸即可观看全页方便快捷cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpEn3gv8usMdITkecgBxHia1fkVMd3IZ9BsmoLmPJrLlcd570r60zhR6A/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535691.jpeg" data-cropx1="0" data-cropx2="926.1648745519714" data-cropy1="111.13978494623657" data-cropy2="725.3333333333334" data-ratio="0.6630669546436285" data-type="jpeg" data-w="926" src="http://www.yinpinjie.com/file/upload/202208/11/102535411.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpbPs8zBdAKYQmtk3R4PgqaAxLS5Vj7emuibR4b5Nv5GPzV6A47pkOPzA/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535421.jpeg" data-cropx1="0" data-cropx2="865.7204301075269" data-cropy1="50.69534050179212" data-cropy2="637.5913978494624" data-ratio="0.6786127167630058" data-type="jpeg" data-w="865" src="http://www.yinpinjie.com/file/upload/202208/11/102535201.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpSxGY4bdC6tBxe6L7iawT0V2XXgaBQOvMGbD6NEkAj3IEk84ds59FlGA/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535231.jpeg" data-cropx1="101.39068100358423" data-cropx2="951.5125448028674" data-cropy1="107.24014336917564" data-cropy2="666.8387096774194" data-ratio="0.6576470588235294" data-type="jpeg" data-w="850" src="http://www.yinpinjie.com/file/upload/202208/11/102535131.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpGB7LMCg1wdibDeotLhYqG2ria5GeGLX8UQYmIk0pibvORw8mnDNJcy1AQ/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535381.jpeg" data-cropx1="60.44444444444444" data-cropx2="1088" data-cropy1="79.94265232974911" data-cropy2="653.1899641577062" data-ratio="0.5573929961089494" data-type="jpeg" data-w="1028" src="http://www.yinpinjie.com/file/upload/202208/11/102535381.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />cription-url="http://mmbiz.qpic.cn/mmbiz_jpg/tPvspUrO01QoJiclnXZMicHpyzyiap80lPpialPSm3c060trDY3qM1AzYoqYzfWzga057eDdYk7NkQFMuJae3XjNpg/?wx_fmt.jpeg" data-croporisrc="http://www.yinpinjie.com/file/upload/202208/11/102535601.jpeg" data-cropx1="136.48745519713262" data-cropx2="943.7132616487455" data-cropy1="187.18279569892474" data-cropy2="596.6451612903227" data-ratio="0.506815365551425" data-type="jpeg" data-w="807" src="http://www.yinpinjie.com/file/upload/202208/11/102535451.jpeg" style="width: 661px;box-sizing: border-box !important;word-wrap: break-word !important;visibility: visible !important;" />
插画风海语心城via 15137143553
这家餐厅的菜单采用彩色插画手绘色彩鲜艳
写实风
酒说via 台湾班尼BENNY
这家餐厅的菜单以写实的风格展现以实物图片作为主视觉同时封面的水墨毛笔书写字体凸显大品牌的气势
川叙via Rosiky
同样采用实物拍摄的这款菜单呈现是却是截然不同的风格原木色的材质凸显自然的风味
有合页设计
也有折页设计
菜单作为品牌很重要的名片之一,然而在实际操作中却也是最容易被忽略的地方,再加上在如今智能化餐厅的影响下,不少餐厅都摒弃了纸质菜单,采用电子菜单作为点餐的工具。但还是有不少人喜欢传统的纸质菜单,毕竟图文并茂的菜单才让人有点餐的欲望。
—————END—————中国饮品快报编辑|小W 版式|小N
我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
找原料,请点击下方LOGO