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为摆脱疫情影响,全国上下都在提振经济。
两会刚刚闭幕。“地摊经济”被人大代表和政协委员热议。中央文明办更是明确表态:不再将占道经营、马路市场、流动商贩列为文明城市测评考核内容。
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消息一经发出,业内很兴奋,认为是“大利好”。对于奶茶店经营,可能存在两个机会:适当增加外摆;奶茶车可以上街了。
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外摆对奶茶店有多重要?这里有一个不完全统计的数据:一个单品均价在10元左右的茶饮门店,外摆区的消费会带来日均1000多元的增量。
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业内人士分析,奶茶店有了外摆区,有三个明显的好处:
首先会增加营业面积,对于一个奶茶店来说,即使店内的营业面积只有十来个平米,但有了外摆区域,哪怕只能放2-3张桌椅,这就是堂食空间,随之而来的是销售的增量。
在外摆区域,空间的开敞,消费者的心情会放松,如果商家再通过绿植等的装点,吃吃喝喝,聊聊天,社交的属性和功能增强了。
外摆区的消费者多了,客观上有营销的效应。就餐闲聊的消费者在气氛上会吸引到别人,潜在地连接其他流动的客群,并实现到店和购买的转化。
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流动奶茶车,一直在市场上若隐若现存在,但由于城市管理的原因,政策上存在门槛,需要流动经营许可证,但国内没有,所以一直没有名正言顺地做起来。
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奶茶车的好处显而易见,它是流动的,哪里热闹往那里去,哪里人多往那里开。永远不愁客流,就好比一家奶茶店选在了川流不息的商场,但少去了高昂的店租。真正一本万利的好生意。
一辆奶茶的投入不贵。车体6万左右,再加上奶茶设备和发电机,总计不到10万。而且一次投入,多年使用,这可比房租便宜不止一点点。
艾斯国际专业做奶茶车,可以根据客户的需求直接定做,包括外形设计,然后上牌。
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一个老板给我们算了一笔账,开一家奶茶店,可能需要一天卖出去100多杯,才能把房租等成本收回来,而经营奶茶车,卖出去100多杯,已经把一个人的工资都挣回来了。
张老板有过这方面的经历,他有两台车,一台奶茶车,一台冰淇淋车,冰淇淋车一天平均卖2000支左右,毛利润每天在1万多。奶茶车一天营业额平均600—800元,一年下来25万左右。
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已入驻商家一览
向上滑动阅览
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我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
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