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一线城市,大型咖啡馆已经趋于饱和了基于大家的设计风格与出品策划的雷同,严格上说大家比的也就是铺位地段了。但中国消费者是没有太多的品牌忠诚度的,再潮的东西都会有让他们麻木的一天。而大型店从某种意义上说,船大难拐弯。小型店,从某个角度去看,更易在一线城市生存。但如果光从“小投入、易管理"的老思维去看待他,则有点过时小型店是让你在压力相对小的前提下去做好一件事个人觉得50平米以下的店,出品丰富是一种犯傻而小型店既然小投入,往往忽略设计的重要觉得钱能省则省,这也印证了”穷则越穷“的法则穷,不一定是囊中羞涩,是对未来展望的一种短视又或者说,从一开始,投入者已经把自己局限在一个”小“字上一个点很小,但这个小是相对的。怎么理解?一个10平米的小店很小,如果客户排队热捧,那这个小小的点就是一个拓展的轴点。当然,的确有太多人没有想那么多,那就请继续将就吧……
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